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XXXII

Meticulously crafted boutique residences

Situated in the tightly held suburb of Saint Mary’s Bay, XXXII is a boutique development of 10 luxury apartments by Maidstone Properties, designed in collaboration with Paul Brown Architects.

Having identified an affluent and discerning target audience, the development of a sophisticated brand was essential to communicate the prestige of the project. The resulting creative takes inspiration from local heritage as a way to convey timeless luxury and the name XXXII is a nod to the suburb’s Roman Catholic history.

The building’s materiality, form and design played a role in informing aspects of the graphic language – a deep green brand colour was chosen to convey opulence and distinction, while sandstone conveyed light and space. An elegant serif typeface was employed, complemented by an expressive, contemporary sans serif resulting in a distinctive voice for XXXII.

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Developer:

Architect:

Interior Design:

Deliverables:

Brand Identity
Copywriting
Photography
Art Direction
3D Visualisation
Marketing Literature
Display Suite Design
Environmental Design
Website Development & Design
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