Cardinal Logistics is investing more than $450 million in developing the country’s first fully automated third-party logistics warehouse in Drury. We were approached by their creative agency, Brave, to provide the 3D content for a marketing video that could be used to launch the building to media and major stakeholders.
The animated clips we have created are true to the final warehouse design and functionality, and show just how impressive the automation is. The challenge for us – beyond the demanding modelling and animation – was how to tell an accessible and interesting visual story of the journey of parcels arriving at the warehouse through to being dispatched to the next phase of delivery.
